FRENCH DREAM TOWN ®
The French Dream Town interests us because it gives body and feeling to the technological dream. It is both high-tech and glamorous. It embodies all that France is, the technological audacity of the Eiffel Towel, but also design, haute couture, and gastronomy. French Dream Town is the pooling of all the most advanced techniques of city design, from the digital technologies of the French City Brain©, to the new energy approach of cities, including environmental innovation, and all the components of the ‘green-tech’. It is the ‘must have’ of tomorrow’s city. We bring to it our environmental expertise, our biotechnological and plant innovations applied to the city and our practice of digital design. All this takes on a new dimension by combining our expertises with the French Dream Town’s ones, and with those of Xtreee for example, who are experimenting with concrete in digital printing. The French Dream Town combines all the components of green-tech: a design that reflects the imagination of the future, nature in the city, while offering the French way of life. Here, we also could drink, eat, buy! It will be a place of hospitality and sensual and sensory experiences! French Dream Town is this ‘alloy’ that integrates ecological and digital innovation at all levels of the city, from networks and infrastructures to the experience of the visitor. Because these digital technologies will know the person so well in the future that they will actively participate in the evolution of their lifestyle, anticipate their desires, generate new uses and transform consumption patterns. There will be new economic models and even trade will be changed into pure experience. That’s why the French Dream Town brings the pleasure of the senses, design and life at the same time as the technological excellence of the city! At XTU we love this hybridization of technology and the senses. Because we too have developed innovative technologies, while drawing inspiration from Wine to draw the voluptuous curves of the Cité du Vin: pleasure, design and high-tech!
Entretien entre Anouk Legendre, Co-fondatrice et architecte associée XTU et Fadwa Sube.